Richard Thaler declined an interview request regarding his nudge theory's influence on marketing two weeks after being notified of his Nobel Prize win.

Authors

• Person: Not available Organization: American Marketing Association
  Read This Story to Learn How Behavioral Economics Can Improve ...

Sources

• Read This Story to Learn How Behavioral Economics Can Improve ... www.ama.org American Marketing Association via serper

Referenced by nodes (1)

• nudge theory concept