Richard Thaler found that if a company implements a 401(k) choice architecture that automatically enrolls employees, employees save more for retirement because they must actively opt out to stop saving.

Authors

• Person: Not available Organization: American Marketing Association
  Read This Story to Learn How Behavioral Economics Can Improve ...

Sources

• Read This Story to Learn How Behavioral Economics Can Improve ... www.ama.org American Marketing Association via serper

Referenced by nodes (1)

• choice architecture concept