Digital content marketing has a significant positive impact on customer loyalty, supported by a path coefficient of 0.480 and a p-value less than 0.001.

Authors

• Person: Not available Organization: Frontiers
  The psychological mechanisms through which digital content ...

Sources

• The psychological mechanisms through which digital content ... www.frontiersin.org Frontiers via serper

Referenced by nodes (2)

• customer loyalty concept
• digital content marketing concept