Dhar argues that marketers must think like 'System 1' consumers because marketing managers spend 70 hours a week thinking about a product, while the consumer spends only seven seconds.

Authors

• Person: Not available Organization: American Marketing Association
  Read This Story to Learn How Behavioral Economics Can Improve ...

Sources

• Read This Story to Learn How Behavioral Economics Can Improve ... www.ama.org American Marketing Association via serper

Referenced by nodes (2)

• Ravi Dhar entity
• System 1 concept