Marketers can identify specific consumer traits, such as future self-identity and need for uniqueness, by using item batteries in studies to better target consumers based on relevant behavioral economics phenomena.

Authors

• Person: Paul Conner Organization: Quirk's
  Behavioral economics: what it is and three ways marketers can use it

Sources

• Behavioral economics: what it is and three ways marketers can use it www.quirks.com Paul Conner · Quirk's via serper

Referenced by nodes (1)

• behavioral economics concept