Higher emotional commitment increases the contribution of digital content marketing to customer loyalty with a path coefficient of 0.165 (p < 0.001).

Authors

• Person: Not available Organization: Frontiers
  The psychological mechanisms through which digital content ...

Sources

• The psychological mechanisms through which digital content ... www.frontiersin.org Frontiers via serper

Referenced by nodes (3)

• customer loyalty concept
• digital content marketing concept
• emotional commitment concept