New scientific techniques in advertising research, such as brain wave measurement, brain image scans, facial response analysis, eye-tracking, heart rate monitoring, skin conductance measurement, and response latency, claim to reveal how advertising exerts influence on the unconscious mind.

Authors

• Person: Charles Young Organization: Quirk's Marketing Research Review
  Can behavioral economics inform the ad research process? | Articles

Sources

• Can behavioral economics inform the ad research process? | Articles www.quirks.com Charles Young · Quirk's Marketing Research Review via serper

Referenced by nodes (3)

• Eye-tracking concept
• brain imaging concept
• unconscious mind concept