The study introduces a 2 × 3 typology that combines decision-making (conscious vs. unconscious) with the buying stages (pre-purchase, purchase, and post-purchase) to help researchers identify gaps in existing neuromarketing literature.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (1)

• post-purchase experience concept