Computer-based facial coding can assess emotional valence (the quality of an emotional response) but is limited by its inability to assess emotional arousal (the intensity of an emotion), requiring the use of complementary biometric sensors.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (1)

• emotional arousal concept