Galvanic Skin Response (GSR), also known as Electrodermal Activity (EDA) or Skin Conductance Response (SCR), originates from the autonomic activation of sweat glands in the skin, which is triggered by emotional stimulation.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (1)

• Galvanic Skin Response concept