Advertisers use testimonials, user reviews, and claims that a product is 'used by millions' to leverage the consumer's natural inclination to trust the crowd's wisdom.

Authors

• Person: Sean Makin Organization: LinkedIn
  The Power of Behavioural Economics in Advertising - A Marketers ...

Sources

• The Power of Behavioural Economics in Advertising - A Marketers ... www.linkedin.com Sean Makin · LinkedIn via serper

Referenced by nodes (1)

• customer testimonials concept