reference
Adelaar T, Chang S, Lancendorfer KM, Lee B, and Morimoto M published 'Effects of Media Formats on Emotions and Impulse Buying Intent' in the Journal of Information Technology in 2003, which explores how different media formats impact consumer emotions and impulse buying intentions.
Authors
Sources
- Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com via serper
Referenced by nodes (1)
- Emotions concept