Boscolo et al. (2021) utilized eye-tracking (ET) to study gender-based preferences for advertisements.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (2)

• Eye-tracking concept
• advertisements concept