Dan Ariely wrote in a 2010 blog post that market research wastes time and money due to a 'focus group bias,' where marketers are easily swayed by human storylines but remain dubious of data.

Authors

• Person: Not available Organization: American Marketing Association
  Read This Story to Learn How Behavioral Economics Can Improve ...

Sources

• Read This Story to Learn How Behavioral Economics Can Improve ... www.ama.org American Marketing Association via serper

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• Dan Ariely entity