The Theory of Planned Behavior posits that intention is the most important factor for a behavioral act and is influenced by three elements: attitude, subjective norms, and perceived behavioral control.

Authors

• Person: Not available Organization: Journal of Management and Science Research
  Understanding the Psychology of Impulse Buying in E-Commerce

Sources

• Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Journal of Management and Science Research via serper

Referenced by nodes (1)

• Theory of Planned Behavior concept