Marketers should utilize their rational, 'System 2' thinking to identify and mitigate the irrational mental shortcuts they use in their professional and personal lives, recognizing that consumers are subject to the same irrationalities.

Authors

• Person: Not available Organization: American Marketing Association
  Read This Story to Learn How Behavioral Economics Can Improve ...

Sources

• Read This Story to Learn How Behavioral Economics Can Improve ... www.ama.org American Marketing Association via serper

Referenced by nodes (2)

• System 2 thinking concept
• System 1 concept