Brand repetition in advertising functions effectively because of the availability heuristic, as frequent encounters make a brand seem more familiar and trustworthy to consumers.

Authors

• Person: Sean Makin Organization: LinkedIn
  The Power of Behavioural Economics in Advertising - A Marketers ...

Sources

• The Power of Behavioural Economics in Advertising - A Marketers ... www.linkedin.com Sean Makin · LinkedIn via serper

Referenced by nodes (2)

• advertising concept
• availability heuristic concept