The Decoy Effect (or Asymmetric Dominance Effect) occurs when the introduction of a third, less attractive option influences consumers to shift their preference toward a specific target option by making that target look more attractive by comparison.

Authors

• Person: Not available Organization: Digital Marketing Laboratory
  The Science of Marketing: Cognitive Biases That Shape Purchasing ...

Sources

• The Science of Marketing: Cognitive Biases That Shape Purchasing ... www.digitalmarketinglaboratory.com Digital Marketing Laboratory via serper

Referenced by nodes (1)

• decoy effect concept