Myths and science share the common goal of attempting to offer explanations for phenomena, as noted by Matsumura (2019) and Djuric (1979).

Authors

• Person: Not available Organization: Springer
  Managerial marketing and behavioral marketing: when myths about ...

Sources

• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

Referenced by nodes (1)

• myth concept