Daniel Kahneman describes the phenomenon of 'What you see is all there is' as a defining characteristic of System 1 thinking, meaning the system pays no attention to what it does not know and only works with ideas that have been primed and activated.

Authors

• Person: Charles Young Organization: Quirk's Marketing Research Review
  Can behavioral economics inform the ad research process? | Articles

Sources

• Can behavioral economics inform the ad research process? | Articles www.quirks.com Charles Young · Quirk's Marketing Research Review via serper

Referenced by nodes (1)

• System 1 concept