Restaurant menus utilize the Decoy Effect by offering add-ons, such as adding truffle oil to pasta for $2, which serves as a decoy to influence the perception of the main dish's value.

Authors

• Person: Not available Organization: Digital Marketing Laboratory
  The Science of Marketing: Cognitive Biases That Shape Purchasing ...

Sources

• The Science of Marketing: Cognitive Biases That Shape Purchasing ... www.digitalmarketinglaboratory.com Digital Marketing Laboratory via serper

Referenced by nodes (1)

• decoy effect concept