Authority is a persuasion technique where consumers are influenced by endorsements from professional bodies, recognizable organizations, and experts such as psychologists or doctors.

Authors

• Person: Kirsten Lamb Organization: Zappi
  The psychology behind ads that make people buy | Zappi

Sources

• The psychology behind ads that make people buy | Zappi www.zappi.io Kirsten Lamb · Zappi via serper

Referenced by nodes (1)

• endorsement concept