Moes, Fransen, Fennis, Verhagen, and van Vliet (2022) demonstrated that the effect of interactivity in in-store advertising screens on impulse buying is explained by self-agency.

Authors

• Person: Not available Organization: Nature
  Modeling the significance of advertising values on online impulse ...

Sources

• Modeling the significance of advertising values on online impulse ... www.nature.com Nature via serper

Referenced by nodes (2)

• interactivity concept
• impulse buying concept