Plassmann H., Ramsøy T. Z., and Milosavljevic M. (2012) provided a critical review and outlook on the field of consumer neuroscience in the Journal of Consumer Psychology, titled 'Branding the brain'.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (1)

• consumer neuroscience concept