Emotional commitment has a significant positive effect on customer loyalty (β = 0.216, t = 4.587, p < 0.001), and its interaction with digital content marketing also shows a significant moderating effect (β = 0.165, t = 3.907, p < 0.001).

Authors

• Person: Not available Organization: Frontiers
  The psychological mechanisms through which digital content ...

Sources

• The psychological mechanisms through which digital content ... www.frontiersin.org Frontiers via serper

Referenced by nodes (3)

• customer loyalty concept
• digital content marketing concept
• emotional commitment concept