Nudge theory involves the deliberate design of choice presentation to steer individuals toward specific outcomes, while libertarian paternalism involves institutions guiding behavior toward socially beneficial choices while preserving individual freedom of choice.

Authors

• Person: Angela Chen Organization: Berkeley Economic Review
  Applying Behavioral Economics to Marketing, Policy, and Beyond

Sources

• Applying Behavioral Economics to Marketing, Policy, and Beyond econreview.studentorg.berkeley.edu Angela Chen · Berkeley Economic Review via serper

Referenced by nodes (1)

• nudge theory concept