Zamith et al. (2025) utilized galvanic skin response (GSR) and eye-tracking (ET) to measure advertisement effectiveness.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (2)

• Eye-tracking concept
• Galvanic Skin Response concept