Amazon Lightning Deals, Starbucks limited-edition Pumpkin Spice Lattes, and marketing flyers regarding inefficient thermostats utilize loss aversion to encourage immediate consumer purchases.

Authors

• Person: Angela Chen Organization: Berkeley Economic Review
  Applying Behavioral Economics to Marketing, Policy, and Beyond

Sources

• Applying Behavioral Economics to Marketing, Policy, and Beyond econreview.studentorg.berkeley.edu Angela Chen · Berkeley Economic Review via serper

Referenced by nodes (2)

• Starbucks entity
• Loss aversion concept