Fundamental research in consumer neuroscience emphasizes theoretical contributions, whereas applied research focuses on generating actionable insights for business practice.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (1)

• consumer neuroscience concept