A loyalty program offering personalized rewards can boost customer retention by 20%, a statistic grounded in the reward-reinforcement link of consumer psychology, according to Kotler & Keller (2016).

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• Person: Not available Organization: iResearchNet
  Marketing and Consumer Psychology - iResearchNet

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• Marketing and Consumer Psychology - iResearchNet business-psychology.iresearchnet.com iResearchNet via serper

Referenced by nodes (1)

• consumer psychology concept