Rubinson claims that marketers can mitigate systematic research problems, such as unrealistic sales predictions or products that fail after testing well, by acknowledging that survey design and language influence consumer answers.

Authors

• Person: Not available Organization: American Marketing Association
  Read This Story to Learn How Behavioral Economics Can Improve ...

Sources

• Read This Story to Learn How Behavioral Economics Can Improve ... www.ama.org American Marketing Association via serper

Referenced by nodes (1)

• Joel Rubinson entity