Marketers can use the Attraction Effect to increase the market share of established, tasty food brands by placing a less-tasty variety of that same brand alongside the tastier version, which makes the tastier version more attractive compared to cheaper, less-tasty store-brand competitors.

Authors

• Person: Paul Conner Organization: Quirk's
  Behavioral economics: what it is and three ways marketers can use it

Sources

• Behavioral economics: what it is and three ways marketers can use it www.quirks.com Paul Conner · Quirk's via serper

Referenced by nodes (1)

• The Attraction Effect concept