In marketing, nudges are utilized to improve market research, decrease selective attention in retail stores, and convert online shoppers who are hesitant about making purchases.

Authors

• Person: Not available Organization: American Marketing Association
  Read This Story to Learn How Behavioral Economics Can Improve ...

Sources

• Read This Story to Learn How Behavioral Economics Can Improve ... www.ama.org American Marketing Association via serper

Referenced by nodes (3)

• marketing concept
• nudges concept
• market research concept