Loss aversion is a behavioral tendency where individuals feel the pain of a loss more intensely than the satisfaction of a gain, often resulting in overly cautious decisions or a hesitation to sell declining investments.

Authors

• Person: Not available Organization: The Wealth Guardians
  Understanding the Human Side of Money: Behavioral Finance Basics

Sources

• Understanding the Human Side of Money: Behavioral Finance Basics www.thewealthguardians.com The Wealth Guardians via serper

Referenced by nodes (2)

• Loss aversion concept
• investments concept