Limited-time offers, such as Black Friday deals that expire at midnight, leverage the scarcity effect by causing consumers to fear missing out on time-sensitive opportunities.

Authors

• Person: Not available Organization: Digital Marketing Laboratory
  The Science of Marketing: Cognitive Biases That Shape Purchasing ...

Sources

• The Science of Marketing: Cognitive Biases That Shape Purchasing ... www.digitalmarketinglaboratory.com Digital Marketing Laboratory via serper

Referenced by nodes (1)

• Scarcity Effect concept