Delivering informative and credible content, incorporating creative elements, and facilitating the integration of information are effective strategies for stimulating impulsive buying tendencies in online consumers.

Authors

• Person: Not available Organization: Nature
  Modeling the significance of advertising values on online impulse ...

Sources

• Modeling the significance of advertising values on online impulse ... www.nature.com Nature via serper

Referenced by nodes (2)

• informativeness concept
• impulsive buying concept