Rodríguez V. J. C., Antonovica A., and Martín D. L. S. (2023) provided a review and future research agenda for consumer neuroscience regarding branding and packaging, published in the International Journal of Consumer Studies.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (2)

• consumer neuroscience concept
• branding concept