The extension of the Stimulus-Response (SR) model to include the Organism component has contributed to explaining consumer behavior and optimizing the use of marketing instruments in managerial marketing.

Authors

• Person: Not available Organization: Springer
  Managerial marketing and behavioral marketing: when myths about ...

Sources

• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

Referenced by nodes (1)

• consumer behavior concept