In e-commerce environments prioritizing fast service and convenience, the consumer's ability to evaluate necessity, utility, and cost is reduced, making impulsive buying a natural behavioral result.

Authors

• Person: Not available Organization: Journal of Management and Science Research
  Understanding the Psychology of Impulse Buying in E-Commerce

Sources

• Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Journal of Management and Science Research via serper

Referenced by nodes (1)

• impulsive buying concept