Pupil dilation is proportional to the strength of emotional arousal, allowing eye tracking to be used as a method for capturing emotional arousal levels.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (2)

• Eye-tracking concept
• emotional arousal concept