Humans exhibit loss aversion, meaning they are more motivated to act to avoid losing something than they are to gain something, a psychological principle that can be leveraged in marketing messaging.

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• Person: Not available Organization: Social Media Examiner
  Behavioral Economics: How Understanding the Brain Can Build ...

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• Behavioral Economics: How Understanding the Brain Can Build ... www.socialmediaexaminer.com Social Media Examiner via serper

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• Loss aversion concept