Recognition is a more effective method for retrieving deep memories from the 'remembered self' than recall, similar to how recognizing a face is a truer test of familiarity than recalling a name.

Authors

• Person: Charles Young Organization: Quirk's Marketing Research Review
  Can behavioral economics inform the ad research process? | Articles

Sources

• Can behavioral economics inform the ad research process? | Articles www.quirks.com Charles Young · Quirk's Marketing Research Review via serper

Referenced by nodes (1)

• remembered self concept