The scarcity effect creates a sense of urgency that prompts consumers to make purchases without careful consideration when they perceive that a desirable object will run out.

Authors

• Person: Not available Organization: UniAthena
  The Psychology of Scarcity: How FOMO Shapes Buying Behaviour

Sources

• The Psychology of Scarcity: How FOMO Shapes Buying Behaviour uniathena.com UniAthena via serper

Referenced by nodes (1)

• Scarcity Effect concept