T. E. Hwang (2024) analyzed generational variations in loss aversion and how these variations influence purchase decisions when consumers are presented with limited-time discounts.

Authors

• Person: Not available Organization: Academia.edu
  Psychological triggers in online shopping: The influence of scarcity ...

Sources

• Psychological triggers in online shopping: The influence of scarcity ... www.academia.edu Academia.edu via serper

Referenced by nodes (1)

• Loss aversion concept