Marketers should use their rational, slow-thinking 'System 2' brain to identify their own irrational mental shortcuts and recognize that consumers are irrational in the same ways.

Authors

• Person: Not available Organization: American Marketing Association
  Read This Story to Learn How Behavioral Economics Can Improve ...

Sources

• Read This Story to Learn How Behavioral Economics Can Improve ... www.ama.org American Marketing Association via serper

Referenced by nodes (1)

• System 2 thinking concept