Survey-based quantitative studies on impulse buying frequently utilize established scales such as the Impulse Buying Tendency Scale (IBTS), the Consumer Decision-Making Styles Inventory (CDMSI), and extensions of the Technology Acceptance Model (TAM).

Authors

• Person: Not available Organization: Journal of Management and Science Research
  Understanding the Psychology of Impulse Buying in E-Commerce

Sources

• Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Journal of Management and Science Research via serper

Referenced by nodes (1)

• impulse buying concept