Joel Rubinson advises that marketers must ensure their products remain visible in the media landscape to prevent customers from ignoring them, a strategy he refers to as 'anti-gorilla advice.'

Authors

• Person: Not available Organization: American Marketing Association
  Read This Story to Learn How Behavioral Economics Can Improve ...

Sources

• Read This Story to Learn How Behavioral Economics Can Improve ... www.ama.org American Marketing Association via serper

Referenced by nodes (1)

• Joel Rubinson entity