Ravi Dhar of Yale University notes that many marketers resist changing their research methods because they have already invested significant time, money, and effort into existing processes and fear that changing would require a complete shift in philosophy.

Authors

• Person: Not available Organization: American Marketing Association
  Read This Story to Learn How Behavioral Economics Can Improve ...

Sources

• Read This Story to Learn How Behavioral Economics Can Improve ... www.ama.org American Marketing Association via serper

Referenced by nodes (1)

• Ravi Dhar entity