Meal delivery services use the Decoy Effect by labeling a lower-priced plan (e.g., $79/month) as 'Best Value' when positioned next to a higher-priced decoy plan (e.g., $129/month).

Authors

• Person: Not available Organization: Digital Marketing Laboratory
  The Science of Marketing: Cognitive Biases That Shape Purchasing ...

Sources

• The Science of Marketing: Cognitive Biases That Shape Purchasing ... www.digitalmarketinglaboratory.com Digital Marketing Laboratory via serper

Referenced by nodes (1)

• decoy effect concept