Ernest Dichter claimed that oranges are unconsciously associated with friendliness and grapefruits with reserve (Dichter 1960).

Authors

• Person: Not available Organization: Springer
  Managerial marketing and behavioral marketing: when myths about ...

Sources

• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

Referenced by nodes (1)

• Ernest Dichter entity